The Whole Package of a Hawaii V-Tuber

Brand Member Consistency: Consumer Fatigue is something that hit post-pandemic with generations of V-Tubers coming on board with big names like: Hololive, Nijisanji, and V Shojo. These personalities in these companies may have not been big when they started, but they were big after joining an agency. It would make sense to go from Indie (Independent V-Tuber) as a smaller personality to go to a larger production house specialized in growing V-Tubers, until growing large enough to go solo again as a indie to go full circle. Eventually the collaborations between V-Tuber Agencies would become strong and generations were almost like "V-Tuber Groups" and that would make solo artists that were already big to join under their own "Independent Groups" that had a larger social-umbrella instead of a company-umbrella, but still kept their freedom to create as they want to. Companies noticed this and would start to offer a select few creators packages that would not limit their content, take little from their profits, and still offer programs for further development and at this point the Indie Groups were as strong as Corporates Groups. The consumer was the great equalizer in looking for the demand of "Brand Consistency" that was organized by members who are grouped together.

The Whole Package: People were looking for what they described as "The Whole Package" where there was a V-Tuber they pretty much were looking for a relationship with and could watch for pleasure, talk about serious things, and be silly fun with as well. They wanted someone talented and charismatic almost as if they were planning on dating them, but it was more for the purpose of who they would have playing in the background on their second monitor or on a unattended television screen. Second-hand online consumption is a big business for ad revenue, since people will just let a streamer with their ads play for hours, leave the house and let it run. They want something that ends in "Enjoyment" and that can't be overlooked, because it shows that there is a different V-Tuber based on every niche, every taste, and every opinion that shape "The Package" they are looking at. It's all about perceiving a more attractive package to a person's decisions on a personal taste. A consumer will then be a "Anchor Chatter" where they will decide or settle for a V-Tuber that has individual components they value as high of each item they are looking for. To have a package a person must have a diverse amount of content in their own "Series" and organize it to be easy to access and find with "Tags" and have a certain element that continues to draw people to their content. This builds trust and loyalty, because once people are comfortable they don't want to search for another V-Tuber, but the YouTube Algorithm will always recommend similar ones.

Digital Natives Expect It: Younger generations, especially those who grew up with integrated digital experiences on the internet expect a Digital to Real Life experience. They expect services to be interconnected and available across devices, digitally social as well as a perceived in-person social experience, and content to be purchasable in a offline form and online form. At the end of the day people are looking for the safer option of an "Established Talent" regardless of them being with a group of corporate people or indies, because with so many people available with freelance online there are a lot of ways to continue with a "Established Fanbase". Because of this those who have reached a certain reach of 250k-750k consistent views per old streams they prefer the Indie Grind as finances no longer tend to hold these individuals back and it goes from "I need money" to "My Content, My Rules" with IP Control, Financial Control of Resources, and Individual Experimental Projects. In the V-Tuber space the Strategy is called "Get Big, Then Go Indie" Strategy, where many V-Tubers now see agencies as a launchpad for smaller talents that join a medium-sized talent agency. Larger talents tend to leave the company or "graduate" as its called in the V-Tuber space and that is to regain control, keep more money, and do what they want to do.

Talent Slaps Differently: A V-Tuber who is cooking, playing music, singing, drawing, fixing stuff, exploring places, talking about history, etc isn't only focused on what they can do and the consumption reflects that in the reason people go to view those talents. For example in the way of V-Tubers releasing music it isn't about the track, but its part of the growth process of the characters journey, the lore, and being part of that lore in the chat. People look at Karaoke Lists and dig deeper than what would be expected and try to figure out what the songs all mean together as a message that is a secret from the chat. People go into hardcore fandom and listen to cover songs for enjoyment and then pay money to purchase character merchandise and original songs. Sometimes they don't even listen to the music, but they just buy it because the personality of their favorite V-Tuber made it. This is not new, since this was popularized monetizing from "Twitch" streamers.

V-Tuber music videos: tend to cost quite a bit and often have incredible animation to enhances the song's meaning and showcases the avatar's expressiveness in ways a human might not. Contacting people in Japan is oftentimes where people hire a studio to make a music video and it can cost quite a lot. These songs either covers or originals are a shared experience with a community connection with other fans in the chat and is something the chat bonds over as other things like fanart, expanded character-specific world lore, merch drops, virtual conventions, and virtual concerts. It is a high-quality music production, professional composers, so the music can stand on its own.